I recently took a trip to the infamous Las Vegas and as I walked through the rows of flashing lights and sounds of slot machines I couldn’t help but think about the amount of data each casino must produce. In Vegas especially, casinos are packed full of slot machines seducing people to come test their luck and their money. With so many different machines to choose from, how do casinos know which slots to fill their floors with?
All of the slot machines are equipped with the bells and whistles of flashing lights and catchy tunes, so there must be some sort of sensory appeal that draws a person to one specific slot machine and not another. This is where Big Data comes in. Casinos can track which machines are more popular than others. The data can also determine if the slot machine remains popular even when people are losing money on it.
If people are losing money while playing on a slot machine and they continue to sit there, it must be a really great game. Well, what constitutes a great game? For some people it is the machines that have a fun theme, like a favorite movie or television show and for other people it is the quiet, straight forward keno games. Big Data can show casinos which machines are more appealing and even give them an idea of where to strategically place certain games to attract the most players. The more attractive a casino’s games are, the more money they will make, which is a part of why Big Data is heavily used in Las Vegas.
As for me I like the machines with interactive bonuses and games, but because of Big Data I’m sure the casinos already know this about me!
A business’s intention is to sell their products or services to a customer. After the sale has been made, it is important for that business to focus on retention, which is the active pursuing of keeping customers engaged in the business instead of looking elsewhere. Customer retention is the key to a successful business, but can be very tricky to obtain.
How do you know why customers sought out your competitor instead of you?
Is there something hiding in the many different avenues of your company that may be turning customers away without you even knowing it?
Where would you go to find this information and ensure your company is operating at its best?
Listen to this short video that clearly explains how customer satisfaction can be corrupted and lead to a loss in retention. Even if your customer has the best intentions, this video will unveil the many different ways customer retention can be corrupted.
What do you think? Does this video remind you of a time you worked with a company that did not meet your standards of service? Maybe your own business is struggling with keeping customers for more than one service, do you think Cliintel would improve your customer satisfaction?
Let us know! Check out Cliintel for a consultation to take your business to the next level.
We all know Big Data is on the rise and has been making a big impact in just about every industry out there, but how much is the Big Data Industry worth? With Big Data infiltrating many different sectors, it can be expected that Big Data is worth a pretty penny. What about the up and coming technologies connected with Big Data? How much are Cognitive Computing or the IoT worth?
We live in a world that is ever changing, on the path to a more tech savvy population, we create a lot of data and rely heavily on many different devices daily. Because of this there are predictions that by 2020 Big Data will be worth $7 Billion. That is a lot of money, but it makes sense because Big Data is a very big industry.
What about other industries that are just emerging? Can we expect to see big things out of them? The answer is YES! Cognitive computing is quickly becoming a very popular and promising field. Cognitive computing will change the world in a very unique way, teaching computers cognitive thinking skills, forming more efficient versions of ourselves. This field is predicted to be worth $13 Billion by 2020.
The big kicker is the internet of things. IoT is a field that incorporates many different technological sectors to form an interconnected system of devices. The Internet of Things will change our daily living anywhere from the thermostat in our homes to our cars driving us to work. The IoT is though to be worth a whopping $7 Trillion by 2020!
To learn more about how this fields are connected,check out this article describing the interactions between different silos in the tech world.
There are plenty of people who are new to Big Data. Even though it has been quite the buzz word it is not connected to all of the industries out there. Big Data is information and we are producing mind blowing amounts everyday! Information is the key to gaining competitive advantage in whatever industry your business is competing in. Learn just how much data is being produced and where Big Data is going in the future by watching this intriguing new video!
Big Data is slowly moving away from simply being a buzz word to a respected tool used in the majority of industries these days. Now that Big Data is becoming more easily manageable and a well known tool, new systems are being developed from it. Cognitive Computing is on the rise and is said by some to be the new buzz word of 2016.
Cognitive computing is a new system that mimics the way the human brain processes information. By teaching computers to “think” in a more independent manner as opposed to being told what to do can lead tounlimited possibilities. The more human like computers become, the less busy work humans must do.
Some people think that computers are better than humans because they are objective, but every technology out there originated in someone’s brain. It is important to remember how capable the human brain can be and to emulate that is the goal of cognitive computing.
Cognitive computing uses Big Data Mining, pattern recognition and natural language processing to process information and create an appropriate response. If we can teach computers to think like humans we can use them to do the dirty work that tends to be highly time consuming and free up the experts to do more important work.
Through the combination of Machine learning, big data and cognitive computing there is a very real future of companies becoming significantly more efficient and saving a lot of money. This lucrative field is on the rise and is something everyone should expect to see a lot more of in this new exciting year!
To learn more about how cognitive computing mirrors the processes of the human brain check out this interesting article!
Recent Comments