Can Schools Use Big Data To Recruit New Students?

Can Schools Use Big Data To Recruit New Students?

Colleges are constantly competing to acquire more student than their rival schools. In today’s world how do colleges do this? Colleges obviously select their classes based off of the most accomplished students, but how do they gain the interests of these students in the first place? Big Data has become an extremely useful tool in the college recruiting process.

Colleges rely on big data not only in recruiting athletes for scholarships to better their sports teams and in return receive more publicity and popularity, but also in finding responsible young adults with the best potential to succeed. There have been reports about colleges stalking the social media sites of prospective students to determine which students are most likely to make it to graduation and which students are predicted to drop out.

Online schools most commonly use big data in recruiting as they rely on knowing who to reach out to over the internet. Considering online colleges are best for people who have easy access to a computer and to the internet, they target people who may be searching for “online masters degrees” or “programs with flexible schedules”.  Once the college has determined who these people are, schools infiltrate these people’s daily lives by popping up in advertisements during their Pandora profile or on the borders of their social media profiles.

Big data is heavily utilized in the recruiting of prospective students and is becoming a main tool in determining acceptance. To learn more about how big data is being used in the recruiting world check out this interesting article about how big data is becoming the best resource for HR departments.

What Do Lawyers Have To Say About Big Data Privacy?

What Do Lawyers Have To Say About Big Data Privacy?

Ever wonder where the public’s privacy goes when it comes to Big Data? Does it just get thrown out the window to benefit big corporations? Today it seems like the internet knows so much about us it is almost like they are watching us. That is because they essentially are. Big Data tracks our every move online and sends back reports on our behaviors to companies so that they can better advertise to us.

So how does this come into play with social media? Facebook being a big one, it would be interesting to see how Big Data fits in with one of the biggest social media sites we have ever known.

Check out this informative podcast on Big Data privacy and Facebook!

 

Marc Schtul On Big Data, Privacy And Facebook! 

Big Data One Step Closer To Getting Even Bigger

Big Data One Step Closer To Getting Even Bigger

Big Data has gained its name from the impact that large amount of data sets have and the insights they hold, but there are even bigger big data out there that we have been unable to tap into. There is an unbelievable amount of data produced daily and only continues to grow with the development of new technology.

Researchers at MIT have recently developed an algorithm that has the potential to analyze data sets that are so large, we do not currently have the equipment necessary to tackle them. The idea behind the algorithms is geometry and the use of topography to pick out basic features that are universal to any data set, no matter the size.

With this sort of topological approach, researchers can tap into the large, scary, interconnected data and pull out connections that are characteristic of all data. The issue now is that there is not a machine that can compute this information fast enough for it to be at all functional, but there are talks of one being developed soon.

Once the quantum mechanics is developed and can be paired with this topological approach, we will be able to understand connections like never before like global connections in the internet and even pathways of the human brain.

To learn more about how big data is discovering the secrets of the human brain check out this intriguing article!

How Much Is Big Data Worth?

How Much Is Big Data Worth?

We all know Big Data is on the rise and has been making a big impact in just about every industry out there, but how much is the Big Data Industry worth? With Big Data infiltrating many different sectors, it can be expected that Big Data is worth a pretty penny. What about the up and coming technologies connected with Big Data? How much are Cognitive Computing or the IoT worth?

We live in a world that is ever changing, on the path to a more tech savvy population, we create a lot of data and rely heavily on many different devices daily. Because of this there are predictions that by 2020 Big Data will be worth $7 Billion. That is a lot of money, but it makes sense because Big Data is a very big industry.

What about other industries that are just emerging? Can we expect to see big things out of them? The answer is YES! Cognitive computing is quickly becoming a very popular and promising field. Cognitive computing will change the world in a very unique way, teaching computers cognitive thinking skills, forming more efficient versions of ourselves. This field is predicted to be worth $13 Billion by 2020.

The big kicker is the internet of things. IoT is a field that incorporates many different technological sectors to form an interconnected system of devices. The Internet of Things will change our daily living anywhere from the thermostat in our homes to our cars driving us to work. The IoT is though to be worth a whopping $7 Trillion by 2020!

To learn more about how this fields are connected, check out this article describing the interactions between different silos in the tech world.

Toyota Is Driving In Efforts For Connected Cars

Toyota Is Driving In Efforts For Connected Cars

The connected car is a symbol of the future, a car that can drive itself, speak to its driver or even prevent accidents. This is what we picture when we look towards cars of the next generation. This process has been in motion for many years including GM’s OnStar devices in their models that can call for help when a vehicle has been in an accident. Even though this technology has been around for over twenty years there is suddenly a push for a more sophisticated vehicle.

Ever since the emergence of the Internet of Things, machines we use on a daily basis are getting a face lift. Ever major technology company is racing to produce devices that will be used in what is called the “connected home”. The idea is that the technology we use will  be able to communicate to one another, making our lives easier. Cars are a big part of this vision because the majority of the population uses them everyday. With the IoT vision, we will one day have cars that will be automatically started and warmed to our preferred temperature and will chauffeur us to our destination. 

Toyota has announced that they are beginning to equip their vehicles with Data Communication Modules that will allow the car to send and receive data with the Toyota Big Data Center. With this technology, cars will be able to automatically send a distress call to emergency respondents with the vehicle’s location as soon as the airbag is deployed. This will allow victims of an accident to receive medical attention more quickly and hopefully prevent unknown accidents that often leave people stranded.

As Toyota and Ford begin to install Big Data devices into their cars, they are making huge strides towards the IoT. The more advanced cars are, the easier it will be to enhance them with receptors that can tell the car what to do and how to do it. With this sort of participation from some of the leaders in automotive technology, it won’t be long before we see the first “connected car”.

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