How will big data effect the black Friday sales this year? Well, big data has allowed the retail industry to know more about each individual customer than ever before. This means that stores will be able to market to us in unique ways that will prompt us to buys more. When we are thinking about buying something we want, all it takes is to see that item pop up on a screen or an email that says it has a slight discount and we are all over it. If that add popped up with some other item that we didn’t want, we wouldn’t think twice about it, but because the stores know what to advertise to us, we fall right into their trap.
So how many people will be lured in this black Friday? According to the National Retail Federation the average American spends $749 on holiday shopping. Black Friday is the biggest shopping day of the year and is where stores make the majority of their yearly sales. With Big Data heavily influencing the retail market it will be interesting to see if there are more online sales than in the stores this year compared to black Friday’s in the past.
Hopefully people will make use of big data and buy the items they want online rather than spending hours parked out in front of a retail department. Maybe this Big Data leap will move our generation to buy online with ease and actually spend black Friday, outside, enjoying their day off with loved ones. To learn more about how Big Data can predict spending habits, Check Out this great Article!
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