It is that time again where there are relentless adds, phone calls and commercials about the presidential campaign. The reason for this? You cannot win a presidency if no one knows who you are. For years this has been the method of gaining recognition in almost any campaign, so how can one candidate get ahead? Big Data.
Everyone else is using Big Data to gain competitive advantage so why shouldn’t presidential candidates? Well that is exactly what presidential candidate, Ted Cruz thought before implementing Big Data into his campaign. I don’t have a stance on who the next president should be, but I do know that Big Data is aiding Cruz’s campaign greatly.
Big Data has been shown to help candidates be more effective by gaining insights into voter preferences. Some people prefer to learn about candidates via phone call, while others may enjoy advertisements by mail. Big Data can show which people are more likely to respond better to different methods. With this sort of insight, candidates can make better decisions and save a lot more money by strategically promoting themselves.
Some companies still believe Big Data to be a Big hype, but Big Data has proven itself an extremely valuable tool in even the most diverse industries. With how much data is produced on a daily basis, Big Data can be utilized in almost every realm. Because of its versatility Big Data should be used in some degree in every business. Why you ask? Big Data takes complicated information and simplifies it. This not only saves employees valuable time and decreases stress, but it also makes the company more money by allowing the employees to produce more efficiently. If this sounds like something you could benefit from check out this video! You have to start somewhere and it might as well be informing yourself with this delightful video on how to get Big Data in your company and get on the road to success!
Does change scare you a little? That’s okay, it can be frightening to everyone, but it can also be the best thing you ever do. Change is the only way to move from your current state into something better! You never know where life will take you until you make the effort to change. Check out this insightful new book on the positive effects of change and how change could lead you to be the next success. Be the first of your company to break out and change!
The most successful companies and people out there are not the stubborn ones who stick to their set ways, it is the people and businesses that know how to adapt to change. Welcoming change is the best way to spin whatever comes at you in your favor, but if you resist change it will swallow you whole. This book by Richard Batenburg Jr., a man with over 25 years of experience and success in being an entrepreneur and business owner, is written with the wisdom of someone who has seen it all. Batenburg has years of experience consulting other CEO’s on how to reevaluate their company and run a more efficient operation.
If you fell that your professional life is getting stale, this book is a must read! The experience and advice within this book is just what you need to take a fresh look at your organization and begin to see how you can change your business and yourself for the better! Simply click on the link below, enter your email address and this Ebook will be sent to you FREE! No strings attached, you can really gain valuable insights on how to be the first to change your organization free of charge!
Big Data has gained its name from the impact that large amount of data sets have and the insights they hold, but there are even bigger big data out there that we have been unable to tap into. There is an unbelievable amount of data produced daily and only continues to grow with the development of new technology.
Researchers at MIT have recently developed an algorithm that has the potential to analyze data sets that are so large, we do not currently have the equipment necessary to tackle them. The idea behind the algorithms is geometry and the use of topography to pick out basic features that are universal to any data set, no matter the size.
With this sort of topological approach, researchers can tap into the large, scary, interconnected data and pull out connections that are characteristic of all data. The issue now is that there is not a machine that can compute this information fast enough for it to be at all functional, but there are talks of one being developed soon.
Once the quantum mechanics is developed and can be paired with this topological approach, we will be able to understand connections like never before like global connections in the internet and even pathways of the human brain.
State Farm has a catchy little phrase that says, ” Like a good neighbor state farm is there”, but are insurance companies really good neighbors? Many may say no because insurance companies are based on making money off of the safe people they insure. The people who best practice safety are the ones who should be rewarded!
Now that insurance companies are using more technology to watch over their clients, they can better predict who their safest customers are and who may pose a risk of costing them money. This issue with this is that being “big brother” gives insurance companies the ability to raise people’s rates just because the insurance company sees that person as a liability.
What if insurance agencies used technology and more specifically, Big Data, for good? Imagine if insurance companies analyzed their data to determine which customers were more likely at risk of experiencing frozen pipes or a house fire and then alerted these individuals of their higher level of risk. Insurance agencies could easily use Big Data to help educate people on how to live more safely to prevent the many different disasters that no one thinks will ever happen to them.
To learn how else Big Data is making industries better, check out this awesome article!
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