Big Data sounds great in theory, but do you have good or bad data? You may be wondering, ” you keep saying data is information and the more the better!”. Well that only applies if you are receiving good information. How do you find good information?
Data Analytics.
Think of it like a garage sale, usually a garage sale consists of large piles of junk that nobody wants anymore. If you bought the whole sale you would have a lot more stuff, but is any of it valuable? That is where the analytics comes it, if you know how to search through the junk to find that one antique that is going to make you a fortune, then it is all worth it! That antique is our good data!
But what if I don’t posses that unique skill of finding the antique in a pile of junk? That is where data analysts come in. You must make sure you hire a team that understand both data and analytics because one without the other is going to get you a lot of junk. Hire the treasure hunters, they are worth it.
Don’t be the company wasting all of your money on crappy garage sales, make sure you use your money to find the gold that is going to make you more money!
Recent Comments