Big Data is created from numerous devices, around the clock, every day. Big Data comes from watches, smart phones, televisions, computers, cars, social media sites, and even home appliances. Every where we turn there are devices creating data and sending it to the cloud to be stored.
Once this data is in the cloud it is stored there until a company decides to dig in and start doing some analysis. This reservoir of information is an extremely useful tool for organizations big and small. The issue is that with all of this separation between where data is created and where it ends, we begin to forget that Big Data is coming from humans. Real people, all with different lifestyles and beliefs are the ones producing this information every second of the day.
It is important for companies to remember that when they are working with Big Data, they are handling real people’s information. Crunching codes may just look like a lot of numbers and symbols, but each one of those characters represents a specific person. This is why there are so many discussions about security surrounding Big Data. Companies much remember that they are dealing with personal information that may cause harmful repercussions if released or used in the wrong way. A prime example is when Target alerted a young girl’s father that she was pregnant before the daughter got the chance to.
Although Big Data is a great way to gain information on large masses of people, we must always remember to put the people first.