Most Americans live at a very busy pace, constantly rushing from one thing to another. This sense of urgency to do everything and be every where at once doesn’t leave much time for things like groceries. The online groceries business is one that is growing rapidly in the United States. It is extremely convenient for many busy families and working moms and dads to simply pick out what they would like online and have it delivered to their home the following day.
Big Data analytics is allowing companies to learn their customer’s habits and preferences to ensure the smoothest, easiest process possible. As consumers browse groceries on the website of the store of their choice, their activity is being monitored; allowing companies to learn about their consumer’s habits. What do they normally buy? At what time do they prefer their groceries be delivered? Are they flexible on their time of delivery or do they want it on a specific time?
These are all things food providers can learn about each unique customer and accommodate to individual needs. The more convenient an action is, the more likely people will use it, build up a preferred company and continue to use them for years to come. Big Data helps companies become a trusted resource for people, ensuring customer retention.