The majority of adults indulge in the occasional glass of wine or beer, some more than others, but never the less liquor is a consistently successful industry. The issue is that there are so many players in the field that competition is constantly on the rise. With a continual stream of new products being released how can businesses set themselves apart to gain a competitive edge? How can businesses get more accurate and up to date feedback from their consumers?
When Big Data is used as an analytics tool it has proven to provide invaluable results. There is such a wide demographic of alcohol consumers that it becomes difficult to track consumer trends and acquire better marketing techniques. Big Data analytics can dig out the patterns in consumer trends and give the manufacturer feedback on where they need to improve to be more successful.
This insightful podcast reveals some great advice for beer and liquor vendors through using Big Data as a tool to better manage development as well as customer satisfaction!
Check out this podcast and learn how liquor vendors and manufacturers can take the lead against competition and up their annual sales!